AKA South by Southwest Interactive 2012 or Southby or SXSWi from hereon out.
In case you are lame and didn’t read my previous post about this, I recently won a ticket to SXSWi on Twitter. Those tickets go for over $900, are completely sold out, and are the gateway to a wonderful week of networking, start-ups, technology, and mingling with nerds. Nerds just like me!
Looking at me you wouldn’t think I was a nerd – I like to think of myself as a closet nerd and this upcoming SXSWi experience as my Nerd Coming Out Party. (Is that a politically appropriate analogy?)
Anyway, I struggled a lot with whether to go to SXSWi or not. I was nervous for a lot of reasons – money, going out of my comfort zone, being alone, not fitting in, not being nerdy enough (weird fear, right? but totally valid!), etc. but I decided, after 99.9% support from friends, family and strangers, that I would attend. I fretted over the cost of the plane ticket, but thank goodness for Southwest airlines (fitting, isn’t it?) and its low fare calendar, because of that I was able to get tickets to Austin for a fraction of the cost from other airlines. Whew.
I talked to my mom about it a lot – she brought up the cliché “do one thing each day that scares you.” She then told me that, if I went to SXSWi like she thought I should, I would rack up about a month’s worth of “things that scare me” and hopefully get over some of my anxiety and debilitating fears (there are so many that I’m staring down right now that I’m not even going to get into all of them). But okay Mom, you’re right, I should go. I even got an e-mail from her this morning saying:
South by Southwest has been getting HUGE press in the SF Chron business pages – articles yesterday AND today. You can google that if you are interested and/or have time before you leave today. It should be an amazing experience. I am so proud of you for grabbing this opportunity!
Thanks Mom. I really appreciate the support. Really. Now can you pay for the flight? Kidding. Kinda…
I have spent a lot of time this past week talking to just about everybody about what SXSWi is going to be like, what I should do while I’m there, etc. I have been actively posting on Twitter, Facebook, other people’s blogs and just about every other social media site I could think of in order to prepare myself.
I have come to the conclusion that no amount of blog posts, Twitter hash tag chats/follows or conversations about how amazing it’s going to be can prepare me for what I will experience over the next four days.
Although I don’t think all of my research can adequately prepare me for this (what I believe to be) life-changing event, here are the conclusions I’ve come to out of all of my anxious energy/excitement:
- In going to SXSWi I am reaching so ridiculously far out of my comfort zone it isn’t even funny. I only won one ticket to the conference, which means I will be attending things, gasp!, alone! On the plus side, according to every single person I’ve talked to who has been, that’s the best way to do it! It forces you to get to know people and network. Apparently, going out of your comfort zone is what SXSWi is unofficially all about – who woulda thought!
- I had no idea what to wear – does it matter? I’m such an over-packer and this event is definitely no exception. Also, I’ve never been to Austin, or even Texas, so I don’t know what the culture is like. If I brought my cowboy boots would people think I was a crazy poser? Since I had no idea what to wear and from convos with a good friend of mine, I just decided to pack everything I could think of. Maybe I’m stupid, but Swouthwest allows you to check one bag free of charge, so I’m golden.*
- I have no idea what panels/presentations/events to go to because all of this happened so fast and I haven’t had time to research everything. But you know what, that is just part of the experience!
- I’m not nerdy enough for this event. One of my major fears. Which is complete BS because I am a super nerd and technology and startups and electronics and design and HTML and CSS do interest and excite me. Maybe I’m not an expert like a lot of other people will be, but so what!
- I never do anything spontaneous which means that this better be good. It could probably make or break my spontaneous side. Kidding (and this time I really am). I’m really excited that I’m being so spontaneous! It is a quality that I always see in other people and really admire, so I guess this is my turn to develop that same quality in myself and hopefully I’ll inspire somebody else who is scared of spontaneity and not having a plan.
- WHERE WILL I STAY?! Okay well lucky for me, my friend Nikol over at Who’s Austin moved to Austin a few months ago (hence the blog title) and has a floor (or couch?) I can sleep on while I’m there. This means that a) I don’t have to pay for a hotel room (much less find a hotel room since they are all sold out) and b) I get to spend some quality time at presentations, networking events and parties with an old friend (Nikol and I lived on the same floor freshman year of college)
- Similar to the previous thought, when will I sleep? I’m pretty sure those who go to SXSW don’t get very much sleep. At all. Like, maybe 3 hours a night. I barely survive when I only get 6 hours of sleep a night, so I’m basically planning on being exhausted and getting sick for 2.5 weeks after this event. But hey, that’s all part of the adventure, right? Right?!
My motto over the past few months has been “Be Brave” and that’s exactly what I’m going to be over the next few days (and beyond!)
I know I sound ridiculous, but I’m nervous! So cut me some slack.
Now, as per the title of this post, the waiting game starts. I am currently sitting in those uncomfortable airport chairs at the San Francisco airport waiting for my flight to Austin via Las Vegas (yay slot machines!) We were supposed to leave around now, but the flight was delayed. So i’m just sitting here. Hanging out. Researching SXSWi.
Life could be worse.
P.S. Thanks to Brad King (The Bradpocolypse or @TheBradKing) and everybody else who has written articles/blog posts about how to survive SXSWi – you have been the main instruments responsible for maintaining my sanity over the past 48 hours.
P.P.S. Thank you to everybody who commented on my previous post, everybody on Twitter, all my friends and everybody at work for encouraging me to go – and not really leaving me a choice 🙂
P.P.P.S. If you are going to be at SXSW, let’s meet up! Comment on here or find me on Twitter (@rockegan). Let me know what your favorite part of SXSWi has been and share any advice you have! Looking forward to meeting you 🙂
*I read in a few blogs about what I should and shouln’t pack – t-shirts were on the “no pack” list because apparently there are free t-shirts just about everywhere. I didn’t listen to this. I shamefully packed two t-shirts into my suitcase. Two t-shirts that are probably taking up space from all the other t-shirts I will receive while I’m there. Oops.