Rachel Discovers Happiness

my life and road to happiness

Archive for the tag “opinion”

On Managing Social Media

The other day I had the opportunity to speak with a few other people about managing social media, both personally and professionally.

There was a lot of good information that came out of the conversation so I thought I would open up the conversation here to see what you all think. See below for some questions that I’ve had or heard from other people.

Image via FinancialSocialMedia.com

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What are the best social media sites for my clients?

Social media is not one size fits all. In order to figure out which platforms are best for your clients you first must understand what the company hopes to accomplish through those channels. What is the end goal? What would the company like to achieve? Whether the purpose is to open up communication between business and consumers, share relevant stories and information about the company or stay involved in industry conversations, there is a social media site to help your client do just that. Research the demographics and purpose of each social media site and utilize the ones that fit into the consumer demographic of your company.

How often should I be posting?

That really depends on which platform you are using. For example, I wouldn’t post more than two times a day on Facebook; this site is normally used for more personal communication and longer interactions. People don’t like their Facebook news feeds to be cluttered; chances are, if you are posting too often, people will unsubscribe from your updates which means that your message won’t be reaching them at all. Twitter is a different story; it serves as a constant news feed and chances are your Tweets get buried in the pile-up. The more you Tweet, the more likely your viewers are to receive and respond to your message. I’d say that the length of the message and level of interaction you desire by your targets should have an inverse effect on how often you post: the longer the post (Blogs, Facebook, etc.) the less often you should post on that platform.

What is the best way to build a fan base on Twitter or Facebook?

The best way to build a fan base is to be open, facilitate conversation, ask questions, respond to others and be proactive about your outreach. If the company can afford it, buy ads on whichever social network you are using. You can generally add filters to your advertisements to target specific demographics based on age, sex, interests and location. Sites like Twitter and Instagram use hash tags in order to aggregate posts about the same topic, this is a good way to reach people who are interested in the same things you are. Also, live Tweeting from events like concerts and conferences are a great way to start discussions.

Hash tags don’t work on Facebook. Don’t use them there, it’s just obnoxious.

What is the best way to control multiple social media accounts?

There are tools such as TweetDeck and HootSuite which allow you to schedule Tweets, analyze traffic and manage multiple accounts. There are also tools like BufferApp which is like a queue for your Tweets letting you put a bunch of Tweets in a line and schedule when they go out. (Note: I personally use BufferApp, but I know others who use TweetDeck or HootSuite and like those platforms a lot.)

A word to the wise: don’t put your personal account and a client account on the same management app (especially on your phone or tablet) – if you aren’t paying attention you can end up inadvertently posting something to the wrong account causing problems for everyone involved.

How should I control responses on my social media accounts?

It is always important that your company or the company you’re representing has an ironclad social media policy. Make sure this policy states the company’s stance on bullying (and what this means whether it is based on race, religion, sexual preference, age, etc.) and profanity. You can set filters on many social media sites so that comments and posts that contain specific words (think offensive four letter words) won’t show up on your account, even if just for a second. Make sure you cover all your bases, and then make sure that you have the policy published somewhere available to the public in case you hit any retaliation from users whose comments get deleted.

What should I post about on my/the company’s blog?

Make sure you are writing about things that your viewers will want to read. Don’t just regurgitate information already posted on other similar blogs. Keep your posts short and to the point, about 600 words long (unlike this one which is at 774 right now). Include videos of things around the office or of important events in your industry. Conduct interviews of people in different positions throughout the company; ask the same questions of everybody, you will get different answers and readers will be able to see the different aspects of your company. If you do recap posts of concerts or events make sure that they are timely and occur within 24 hours of said event.

As far as number of posts per week, you can decide to post once a day, twice a week or any frequency you like, just make sure you stick to it. People on social media like consistency, they like to know that on Tuesdays they are going to get a blog post from you, or on the third Friday of every month your company is going to give them a drink recipe to try over the weekend. Having a backlog or edcal of posts is always a good idea, that way you can schedule your posts and you are sure that they will go out even if you don’t necessarily have time to write that day.

Is it okay to auto-post between social media platforms?

Cross posting between social media platforms is generally frowned upon. Although it isn’t the worst social media faux pas one could commit, consumers generally feel that auto generation of content is impersonal and redundant. You should have (mostly) different content on all different platforms, and even if it’s similar information, your post should be phrased differently whether it is on Twitter vs. Facebook vs. Google+.

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What do you think of these social media management tips? Are there any you disagree with? Do you have any to add? Let me know in the comments!

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Nerd-fest 2012: The Waiting Game

AKA South by Southwest Interactive 2012 or Southby or SXSWi from hereon out.

In case you are lame and didn’t read my previous post about this, I recently won a ticket to SXSWi on Twitter. Those tickets go for over $900, are completely sold out, and are the gateway to a wonderful week of networking, start-ups, technology, and mingling with nerds. Nerds just like me!

Looking at me you wouldn’t think I was a nerd – I like to think of myself as a closet nerd and this upcoming SXSWi experience as my Nerd Coming Out Party. (Is that a politically appropriate analogy?)

Anyway, I struggled a lot with whether to go to SXSWi or not. I was nervous for a lot of reasons – money, going out of my comfort zone, being alone, not fitting in, not being nerdy enough (weird fear, right? but totally valid!), etc. but I decided, after 99.9% support from friends, family and strangers, that I would attend. I fretted over the cost of the plane ticket, but thank goodness for Southwest airlines (fitting, isn’t it?) and its low fare calendar, because of that I was able to get tickets to Austin for a fraction of the cost from other airlines. Whew.

I talked to my mom about it a lot – she brought up the cliché “do one thing each day that scares you.” She then told me that, if I went to SXSWi like she thought I should, I would rack up about a month’s worth of “things that scare me” and hopefully get over some of my anxiety and debilitating fears (there are so many that I’m staring down right now that I’m not even going to get into all of them). But okay Mom, you’re right, I should go. I even got an e-mail from her this morning saying:

South by Southwest has been getting HUGE press in the SF Chron business pages – articles yesterday AND today.  You can google that if you are interested and/or have time before you leave today.  It should be an amazing experience.  I am so proud of you for grabbing this opportunity!

Thanks Mom. I really appreciate the support. Really. Now can you pay for the flight? Kidding. Kinda…

I have spent a lot of time this past week talking to just about everybody about what SXSWi is going to be like, what I should do while I’m there, etc. I have been actively posting on Twitter, Facebook, other people’s blogs and just about every other social media site I could think of in order to prepare myself.

I have come to the conclusion that no amount of blog posts, Twitter hash tag chats/follows or conversations about how amazing it’s going to be can prepare me for what I will experience over the next four days.

Although I don’t think all of my research can adequately prepare me for this (what I believe to be) life-changing event, here are the conclusions I’ve come to out of all of my anxious energy/excitement:

  • In going to SXSWi I am reaching so ridiculously far out of my comfort zone it isn’t even funny. I only won one ticket to the conference, which means I will be attending things, gasp!, alone! On the plus side, according to every single person I’ve talked to who has been, that’s the best way to do it! It forces you to get to know people and network. Apparently, going out of your comfort zone is what SXSWi is unofficially all about – who woulda thought!
  • I had no idea what to wear – does it matter? I’m such an over-packer and this event is definitely no exception. Also, I’ve never been to Austin, or even Texas, so I don’t know what the culture is like. If I brought my cowboy boots would people think I was a crazy poser? Since I had no idea what to wear and from convos with a good friend of mine, I just decided to pack everything I could think of. Maybe I’m stupid, but Swouthwest allows you to check one bag free of charge, so I’m golden.*
  • I have no idea what panels/presentations/events to go to because all of this happened so fast and I haven’t had time to research everything. But you know what, that is just part of the experience!
  • I’m not nerdy enough for this event. One of my major fears. Which is complete BS because I am a super nerd and technology and startups and electronics and design and HTML and CSS do interest and excite me. Maybe I’m not an expert like a lot of other people will be, but so what!
  • I never do anything spontaneous which means that this better be good. It could probably make or break my spontaneous side. Kidding (and this time I really am). I’m really excited that I’m being so spontaneous! It is a quality that I always see in other people and really admire, so I guess this is my turn to develop that same quality in myself and hopefully I’ll inspire somebody else who is scared of spontaneity and not having a plan.
  • WHERE WILL I STAY?! Okay well lucky for me, my friend Nikol over at Who’s Austin moved to Austin a few months ago (hence the blog title) and has a floor (or couch?) I can sleep on while I’m there. This means that a) I don’t have to pay for a hotel room (much less find a hotel room since they are all sold out) and b) I get to spend some quality time at presentations, networking events and parties with an old friend (Nikol and I lived on the same floor freshman year of college)
  • Similar to the previous thought, when will I sleep? I’m pretty sure those who go to SXSW don’t get very much sleep. At all. Like, maybe 3 hours a night. I barely survive when I only get 6 hours of sleep a night, so I’m basically planning on being exhausted and getting sick for 2.5 weeks after this event. But hey, that’s all part of the adventure, right? Right?!

My motto over the past few months has been “Be Brave” and that’s exactly what I’m going to be over the next few days (and beyond!)

I know I sound ridiculous, but I’m nervous! So cut me some slack.

Now, as per the title of this post, the waiting game starts. I am currently sitting in those uncomfortable airport chairs at the San Francisco airport waiting for my flight to Austin via Las Vegas (yay slot machines!) We were supposed to leave around now, but the flight was delayed. So i’m just sitting here. Hanging out. Researching SXSWi.

Life could be worse.

P.S. Thanks to Brad King (The Bradpocolypse or @TheBradKing) and everybody else who has written articles/blog posts about how to survive SXSWi – you have been the main instruments responsible for maintaining my sanity over the past 48 hours.

P.P.S. Thank you to everybody who commented on my previous post, everybody on Twitter, all my friends and everybody at work for encouraging me to go – and not really leaving me a choice 🙂

P.P.P.S. If you are going to be at SXSW, let’s meet up! Comment on here or find me on Twitter (@rockegan). Let me know what your favorite part of SXSWi has been and share any advice you have! Looking forward to meeting you 🙂

*I read in a few blogs about what I should and shouln’t pack – t-shirts were on the “no pack” list because apparently there are free t-shirts just about everywhere. I didn’t listen to this. I shamefully packed two t-shirts into my suitcase. Two t-shirts that are probably taking up space from all the other t-shirts I will receive while I’m there. Oops.

Things I Like About My Job, part 1

I have officially been an intern at SHIFT Communications for a week and a half now and it has been pretty great! The first few days were spent being introduced to everybody in the office and figuring out which accounts everybody was in charge of… That along with trying to keep up with all the acronyms thrown around in emails and everyday speech wore me out.

Luckily, after diligently shadowing a few people on their accounts, I’ve been able to catch up a little bit and have even been handed some of my own responsibility. That’s pretty exciting, but I’m glad that I’ve had a bit of time to get used to the type of work I would be doing and the office environment.

It’s not that I haven’t had jobs with real responsibilities before (hello, I was a nanny for 4 years – if that’s not responsibility, I don’t know what is), but I’ve never really worked in an office like this before. By that I mostly mean that I’ve never had coworkers my own age – one of the things that I was really looking forward to when I entered the “real world.”

Having coworkers my own age isn’t the only thing that makes me happy about where I am right now. Here are some things that make me smile about my job:

  • I work in San Francisco (which is pretty awesome)
  • It’s nice to see so many people are around my age that have accomplished so much – it makes me believe that I can accomplish those things too!
  • Everybody is super nice
  • I get to say things like “I’ll be back soon, just gotta run out and grab something for a client”
  • I actually have clients (or at least am working with teams that have clients)
  • The office is laid back and professional all at the same time
  • Thus far I haven’t been bored (yeah, I know, I’ve only been here for a week and a half… but that’s a good start!)
  • We are all in cubes which means people just stand up over their cubes and talk to each other
  • Sometimes you can hear people talking on the phone… to somebody else in a different cube across the room – this makes me smile
  • I have coworkers my own age (I had to include it)
  • …and a majority of them are women which means I am able to pick up on their impeccable fashion sense
  • I get to spend time reading recent articles about things that I’m interested in – and it’s all part of the job!
  • Everybody is hilarious, which means that people will be in fits of laughter at random times throughout the entire day

There are more, but those are the things that come to my mind right now. Is there anything better than a job that you enjoy doing, makes you smile, and combines so many of your passions? I think not!

What do you like about your job?

Friday Links 2012: Week 5

This week was so crazy. I hardly had time to check email and read my morning websites. In fact, I don’t think I read my normal allotment of sites a single day this week, so I apologize for the lame links.

As I said in my other blog, I’m not quite ready to share everything with Cyber Land yet, but I promise it will happen within the next few days.

Anyway, here you go:

And a picture from today just because I thought this tea was pretty.

(**Squeals!!**)

I hope your week was productive and that your February started out wonderfully!

The Future of Social Media: Social Bookmarking

I’m not sure if I mentioned that a lot of big things have been happening in my life over the past few weeks. I can’t explain them here just yet because I don’t want to jinx anything, but I will write about them soon enough (cross your fingers that things work out). Because of these things, I have been all over the Bay Area within the past week which hasn’t left too much time for blogging. I’m sorry I’ve been MIA.

Although I have been busy, I have had the opportunity to speak to a lot of different people about social media and how it is used by businesses to increase their visibility in the public eye. Yesterday I had a particularly interesting conversation with somebody about what the future of social media is. It got me thinking…

When she first asked me what I though the “next big thing” was going to be in social media, I thought for half a second and then replied with “social bookmarking sites.” We talked about it for a few minutes and then moved on. But even after our conversation was over and I was on my way home, that question stuck with me. What IS the future of social media? What will be the next site everybody’s talking about? We’ve already had Facebook which connects us with our friends, Twitter which allows us to follow celebrities and industry news, and crossovers between the two. New social media sites are being developed every day; I even had to create a separate email account so that I could send all my social media update emails there instead of getting them in my regular inbox. The most recent social media site that everybody is talking about, however, is Pinterest.

I won’t get into long drawn out detail about what Pinterest is – if you don’t already know, you should go take a look at the site. Beware, it’s addicting. Basically, though, it’s a social bookmarking site. You find something online that you like (with Pinterest it’s pictures), click the handy dandy “Pin It” button that you install on your browser’s toolbar, and then everybody who follows you can see what you’ve pinned. Simple enough, right?

Anyway, there are more and more sites like Pinterest that are coming out. SnipIt is one of my other favorites. I use SnipIt for news (three of my boars are SnipIt “favorites” and are featured on the main pages covering their topics) and articles whereas I use Pinterest for all things pretty and creative. People like to be in charge of the kind of information they read about/look at on the internet and sites such as Pinterest, SnipIt, ChimeIn, Digg, Reddit and StumbleUpon allow users to post links that they find amusing and share them with their followers. These platforms also give users the ability to choose their interests and find articles/information/pictures/blog posts on topics that they select, rather than topics chosen at random or “trending” topics (AKA topics that are most popular/talked about at that time).

Within the past 12 hours I have read a few articles about what the future of social media is. According to the YouTube CEO, the future of content is niche channels.

An article published today on Mashable states:

The way consumers access and consume media is changing rapidly, YouTube head Salar Kamangar believes, and YouTube is evolving to accommodate it.

“We’re entering the third wave of media,” Kamangar said […] “The first wave was the broadcast networks. The second wave was cable networks. Now it’s about giving people exactly what they want to watch today,”

People have specific interests in a variety of topics — say, yoga and stand-up surfing — but it’s difficult to find a continuous stream of video content catered to those interests, Kamangar contends.

What do you think? Do you agree with this assessment of changes in social media and news sites? How do you follow your interests online? What are your favorite social bookmarking sites?

Friday Links 2012: Week 4

Hello Readers,

So sorry I didn’t post my Friday Links yesterday. This week has been pretty crazy. I haven’t really had time to relax, take a breath, or even think. I don’t want to tell you about it because I don’t want to jinx anything, but I’m crossing my fingers that some things come through for me.

Anyway, here are my favorite Tweets of this past week. Hope you enjoy them. You can see photos and different links on my other blog here 🙂

What stuck out about this week for you? Did anything exciting happen? Any big news?

Why Social Media? Because I Said So.

If you are reading this blog it probably means that you are relatively well versed in the world of social media. You may have a Facebook account that you use to keep in touch with friends, a Twitter account that you use to follow your favorite celebrities, and a LinkedIn account for connecting to colleagues. Even if it does not play a key role in your profession, you still use it for personal reasons.

my Mac wireless keyboard

Because of your use of social media, you have most likely heard people complain each time Facebook or Twitter changes the appearance of the site. You have heard comments about how stupid, pointless, and time-consuming social media is. You’ve probably even thought of those things yourself once or twice. Well, unfortunately for everybody who complains about social media (but fortunately for me, somebody who makes a living partially from knowing the ins and outs of social media), it isn’t going anywhere.

The two jobs that I have now are both centered around social media. For one of them I am a Media Specialist and helped develop the entire social media campaign for the brand. For the other, Sustainable Danville Area*, I was hired, with grant money designated specifically for social media development for local businesses, in order to help develop the social media platform for SDA, and its participating businesses. More accurately, actually, the grant was for the Danville Area Sustainable Business program, but that’s neither here nor there.

The reason I am telling you all this is because, up until last night, I never realized how difficult it is to describe the importance, rather, the imperativeness of social media.

Last night, as I stood in front of 20 sustainable local business owners and explained how I was going to help them increase their use and effectiveness of social media, I was greeted by two types of looks:

  1. Half of them looked at me as though they had never heard terms “Facebook,” “Twitter,” and “Hashtag” in their lives
  2. The other half looked at me with recognition of the terms, but no idea how to put a “hashtag” into effect

Oy vey. I had my work cut out for me.

Without assistance from an overhead projector to show what I was talking about so everybody could see, my words just seemed empty. They had no idea what a Twitter handle was. They didn’t understand that every time you put “#” and then a word, it turns into a link to a page that shows you everybody else who is talking about that same topic. They didn’t get why that was even important.

I know it’s kinda ridiculous for me to get frustrated with them, after all, the fact that not everybody knows the ins and outs of social media is what keeps me in business, but it was very hard for me to fight the urge to take the parent-child question stance and answer every “Why does it do that?” and “Why is that important?” and “How will that help me with my brand?” question with “Because it just does.” “Because it just is.” and “Because it just will.” It was exhausting to explain everything so many times without having a computer in front of me. Try explaining the internet to your aunt or uncle who still sends you Pokemon cards for your birthday, still hasn’t switched over to MP3s from cassette tapes, and still uses a typewriter instead of a computer. It’s extremely difficult.

my dad's old typewriter

I’m kind of kidding about that. But in all honesty, I will never try to explain anything having to do with the internet unless myself or the person I am talking to or both of us are in front of a computer.

Don’t get me wrong, I actually enjoy teaching people what I know about social media. It means that my skills are relevant and despite the widespread knowledge about how to use the internet (especially with people my own age), not everybody knows how to use it.

After the presentations were over I had the opportunity to speak to a few local business owners one-on-one. This gave me an opportunity to use my laptop and show them my personal twitter account. Once I showed them what I meant by hashtags, followers, and user names, they perked up a bit. Once I told them that there are applications they can use to schedule posts so they didn’t have to be online all day every day, they were ecstatic. They got so excited that they all wanted to schedule one-on-one social media tutoring sessions with me. It was so nice to see their enthusiasm once they could see what I was talking about.

Although I am so happy to help them with their small businesses, I’m not going to lie and say that it wasn’t a relief to wake up this morning and connect to the social media world full of people who actually understand the platforms they are using (that means you!). I’m thrilled that so many local businesses want to receive help with their social media, but I didn’t realize how difficult it was going to be to explain the purpose and importance of social media in layman’s terms.

Okay, now that I’ve vented a bit I am feeling a little bit better about my presentation last night (I got emails from a few of the businesses who were in attendance – yay!)

Have you ever tried to explain the uses of social media to somebody who didn’t quite understand the purpose? How did you handle it? What have you found to be the best tactics for explaining platforms such as Twitter, Facebook, and even Pinterest?

*Don’t judge our website. I haven’t had time yet, but I am planning on taking a good hard look at the functionality of the website and make changes so that it is more organized.

Friday Links 2012: Week 3

If you spent any amount of time online this week, you noticed that the Stop Online Piracy Act (or SOPA as we all begrudgingly know it) pretty much took over all aspects of the Interweb. Just about every website, blog, and Twitter feed was inundated with information about SOPA, and mine wasn’t any different. Although I did spare you all from seeing yet another blog post talking about what SOPA is and the implications the bill would have on our freedom of speech if passed, that doesn’t mean that I didn’t Tweet about it as obnoxiously as the next person. For this, I apologize.

Originally, most of this week’s links were going to be about SOPA and understanding what, exactly, the bill says. Even though I took a couple law classes in my undergrad career, the legal jargon of bills is still confusing. If you are anything like me and can’t comprehend what the bill is saying but still want to know what the heck is going on, some of my links might help you.

Ironically, my first link will explain to you why the rest of my SOPA links aren’t all that important anymore, and therefore, aren’t posted here. Hooray! (Plus, I wan’ted to keep you from going insane.)

Have a fantastic weekend.

Want more of me because you are just so intrigued by my thrilling life? Don’t worry, you can always see my favorite personal Tweets and photos of the day at Rachel Discovers Happiness.

Twitter-vention

Earlier this month, as I was curled up in bed with my beloved Glamour magazine, I came across an article entitled “Twitter DOs & DON’Ts: Your 10 Tweeting Commandments” and, naturally, I was intrigued. As I quickly breezed past the basic rules such as “DO play nice” and “DON’T bitch about work. This is not the place (and—hello!—they can see you).”

I was about to turn the page since it is all stuff I’d heard before… that is, until I reached Commandment Number 6: “DON’T exceed your tolerable four-tweets-a-day limit.” My heart stopped.

WHAT?! But BufferApp lets me schedule up to FIFTY-TWEETS-A-DAY, and you’re telling me that I can only post four times if I want to be nice to my followers?!

Once I collected myself, I decided I would hold a personal Twitter-vention and ask a few friends who are in similar industries as I what they had to say. Luckily we were already in a group Gchat so I didn’t have to look too far to get some advice.

When I announced my surprise, frustration, and yes, shame at the number of allotted Tweets per day, I was greeted with affirmation that more than four Tweets a day was a little excessive. But there was a catch: more than four Tweets a day was only excessive if the main purpose of the Tweeter in question was to inform their followers of their personal life. (See Commandment Number 2: “DON’T overshare.”)

After we established that some people share way, WAY too much on Twitter, we also agreed that it was okay for certain accounts to post more than their allotted four-tweets-a-day. These accounts include (but are not limited to):

  1. TV/Web Personalities (as long as they are entertaining) 
  2. Informative Blogs/Websites 
  3. Amusing Bloggers 
  4. News Stations 
  5. Innovative and Funny Accounts 
  6. Harry Potter Parodies (as long as they are funny) 
  7. Justin Bieber 

Whew. My anxiety subsided a little bit. I tend to use Twitter for a combination of personal and professional information – an activity that I don’t recommend since it is not easily accomplished. I never post things immensely personal to myself or my friends. I don’t post anything that I wouldn’t want my boss to read or that my parents would be shocked to see. Sometimes I post opinions, include videos, or share random thoughts, but that is very rare and definitely doesn’t exceed the four-a-day limit.

I do, however, post an average of seven professional/newsworthy Tweets a day, as well as one or two good retweets. (Note: This number is for week days – on weekends I hardly ever post professional/newsworthy things, and I tend to only post four times a day on Saturday and Sundays.)

Today I cam across the following Tweet from @BufferApp: 

After clicking through to the link and reading through the  blog post, I was put at ease. The post encourages bloggers to retweet their post four times in order to gain maximum coverage. That is 14% of your weekly Tweet allowance. If I’m writing three blog posts a week and Tweeting about those posts four times each, that takes up 42% of my allowance!! No way is that correct.

Through the research I’ve done since discovering that Glamour article, I’ve decided that the four-tweets-a-day allotment goes for personal Tweets. That does not include professional tweets, articles, retweets, or replies to followers/Tweets you find interesting.

Maybe I’m kidding myself and I’m just a Twitter addict, but either way, until I’m proven wrong, I’m going to just continue doing what I’m doing.

What do you think? How do you use Twitter? How many posts is too many on any given day? What are your favorite accounts to follow?

Living the Dream

…Or at least Googling pictures of the dream and saving them to my desktop.

That’s how I feel every time Awards Season is upon us. And, of course, it always kicks off with the Golden Globes. As with any awards show, the Red Carpet is a huge part of the show’s broadcast. The fashion is not only talked about over the next few days, but years to come.

Now, some of you might cringe at this, but I tend to care more about the fashion of the night than who actually wins the awards. There is a reason for this, and that is that I am not very well versed in pop culture and movies/TV shows.

  1. I don’t have enough time/money to go to the movies every time something I want to see comes to theaters
  2. I don’t have enough time to watch all the shows I want to want (Revenge, that means you)
  3. Even though I read Glamour and People, watch the TV shows I have time for, pay attention to entertainment news, I STILL can’t remember the names of actors and actresses, who’s dating whom, and who starred in which film. As much as I wish it did, my brain just doesn’t work like that.
This makes it very difficult to contribute to conversations surrounding such topics. Especially when my best friends are so well versed in pop culture that they generally know who in Hollywood broke up, got back together, is engaged, is having a baby, or is starring in which film before the actors themselves even know.

So anyway, although I do watch the full show and see who wins, place my predictions, etc. my preferences are generally unfounded and only come from which movies I have heard about in conversation and which (few) actors I can remember.

I do, however, LOVE the Red Carpet. I love watching the coverage, switching through all the channels that have coverage of the night so as not to miss a single dress, earring, or sequin that makes its way down that carpet. I love reading the best and worst articles that come out over the course of a few days after the event. I love watching the TV specials about who looked surprisingly fantastic, and who completely bombed the night in their attempt to be fashion forward.

Because of this, I tend to develop my own opinions of the best and worst dressed of the night. I am not a fashionista (despite my desire to be) which means that my opinions don’t always parallel those published on sites such as Glamour, E!, and just about every other entertainment website online. That doesn’t stop me, however, from dreaming about wearing any and every dress that appears at an awards show (yes, the good, the bad, or the ugly – I wouldn’t be picky).

Although the fashion at the Golden Globes tends to be known for its fun than it’s elegance (like the Academy Awards), it is still known for its beauty, high end designers, and daring choices.

Alright, how that I’ve written your eyes off, if you will, here are my favorite dresses from the 2012 Golden Globes (not in any particular order).

Charlize Theron (via Glamour)

Didn’t like the big bow (which she always does), but I loved the cut of the dress, shoes, clutch, and the hair/headband.

Shailene Woodley (via Glamour)

Glamour thought this dress looked like a wedding dress. I loved it anyway. I missed her on the runway so every time The Descendants won an award I just wanted her to stand up so I could see the dress in its entirety.

Selma Hayek (via Glamour)

She always looks so beautiful. I wonder how heavy that dress was, though…

Jane Fonda (via The International Business Times)

I don’t know why, but I loved this. She looked fantastic when she was presenting!

Nicole Richie (via Glamour)

I don’t know what it was about this dress, but I though it looked great on her. I loved the back. Also, her hair looked awesome.

Kate Beckinsale (via Glamour)

Pure elegance.

Emma Stone (via Glamour)

Perfect for her age and attitude.

Diane Lane (via Glamour)

I loved the gold color. It was elegant, sexy, and classy all at the same time. Diane looked fantastic.

Claire Danes (via Glamour)

Although I would not choose this dress for myself, I absolutely loved the back of it. Somehow, it just worked for her.

Julianna Margulies (via FabSugar.com)

I just want to say that I love Julianna. At first I wasn’t a fan of the green in the earrings with the purple of the dress, but as I saw her more and more, it began to grow on me.

Jeannie Mai (via MyStyle.com)

Every time they showed Jeannie interviewing somebody, I swooned a bit. She looked fantastic! Too bad I couldn’t find a picture of the back of her dress which was stunning.

Debra Messing (via PurseBlog.com)

Love the dress. Love the hair. Love the makeup. Love the accessories. Love her.

Sarah Hyland (via NY Daily News)

This was a perfect dress choice for Sarah. It made her look sophisticated at her 21 years of age. Too bad her zipper broke as she was walking down the Red Carpet!

Reese Witherspoon (via NY Daily News)

Always a favorite. Need I say more?

Michelle Williams (via NY Daily News)

Although the dress wasn’t necessarily one of my favorites, I loved Michelle’s cute haircut and headband. It tied the outfit together perfectly. I always love her. Not to mention that I think she is so poised and speaks so eloquently. Hello, when she thanked her daughter? Can you say waterworks?!

Laura Dern (via NY Daily News)

Another one that took a bit of time to grow on me. Still not a fan of the belt, but I love everything else about it.

Sofia Vergara (via Glamour)

Of course. Love the cut and the color. To quote LMFAO: Girl, look at that body.

And now for the dresses I didn’t like, or was disappointed by:

Busy Philipps (via TheSimplyLuxuriousLife.com)

Oh come on Audrey (Busy’s character in Dawson’s Creek), what were you thinking? Loved the hair, but the dress?

Tilda Swinton (via NY Daily News)

I never like her. I mean, the dress is one thing, but the hair? Ugh, it makes me upset to look at. Sorry.

Natalie Portman (via NY Daily News)

Now, before you chastise me, I love Natalie Portman. But she can do better than this. She was even pregnant at the 2011 Golden Globes and still managed to be on just about everybody’s “Best Dressed” lists*.

Mila Kunis (via NY Daily News)

Another disappointment. Love Mila, like the dress, but not for the Red Carpet. Don’t get me wrong, I would totally wear that dress, but after last year’s gorgeous green number, this dress made me sad.

Kate Winslet (via NY Daily News)

She always looks pretty, but we all know she has the ability to look stunning. Unfortunately, this wasn’t one of those times.

Jessica Biel (via NY Daily News)

Sorry, but who picked out the doily for Jessica? Not my fave.

Freida Pinto (via NY Daily News)

Beautiful, but not exciting enough!

Dianna Agron (via NY Daily News)

That last dress didn’t have enough excitement, this one has too much. Even though the color was great, I just don’t like everything that the dress has going on! Dianna was another woman who looked stunning last year, but didn’t bring it for me this year.

Amanda Peet (via NY Daily News)

All I can say is: nope.

Other thoughts that crossed my mind as I was watching the broadcast:

And just a bit of Madonna humor:

What are your thoughts on the fashion from the start of the 2012 Awards Season? Do you agree with my selections? Which ones would you have included that I didn’t?

*As a general rule, I think I liked last year’s fashion a lot better for some reason. Don’t know why, but it just spoke to me more.

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