Rachel Discovers Happiness

my life and road to happiness

Archive for the tag “PR”

Tomorrow

A year ago tomorrow – June 11 – I graduated from college with my degree in journalism, concentration in public relations and minor in Spanish.

I wish I’d known then that, in exactly 366 days – gotta remember Leap Year! – I would be starting a real job at a real public relations agency with real coworkers and real clients and all that cool big-kid-real-life stuff I’ve been prepping for my entire life.

That’s right, you read me correctly, I got hired on a week ago at a PR agency called Horn. Starting tomorrow morning at 9:30 a.m. I will be at Horn’s San Francisco office for my first day as an Assistant Account Executive. I can’t wait to meet all my coworkers, find out about the clients I will be working with and get into the type of PR I’ve been longing for since starting my education in the industry.

I’m so excited!

This is one of the biggest steps of my entire life. It’s kind of the equivalent of moving away to college and starting out on my own – only with benefits and a 401(k) plan. Eek!

I found out that I got the position a week and a half ago, but I didn’t want to share my big news before signing the contract and all that good stuff.

Wish me luck!!

A little bit about Horn (from the company website):

HORN is a digital communications agency that combines PR, social media and interactive services to help companies build their brand and move their business forward. 

Named “2011 Technology Agency of the Year,” HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media and consumer markets. Established in 1991, the agency is independent, with offices in San Francisco and New York, and is co-founder of the Oriella International Network.

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On Managing Social Media

The other day I had the opportunity to speak with a few other people about managing social media, both personally and professionally.

There was a lot of good information that came out of the conversation so I thought I would open up the conversation here to see what you all think. See below for some questions that I’ve had or heard from other people.

Image via FinancialSocialMedia.com

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What are the best social media sites for my clients?

Social media is not one size fits all. In order to figure out which platforms are best for your clients you first must understand what the company hopes to accomplish through those channels. What is the end goal? What would the company like to achieve? Whether the purpose is to open up communication between business and consumers, share relevant stories and information about the company or stay involved in industry conversations, there is a social media site to help your client do just that. Research the demographics and purpose of each social media site and utilize the ones that fit into the consumer demographic of your company.

How often should I be posting?

That really depends on which platform you are using. For example, I wouldn’t post more than two times a day on Facebook; this site is normally used for more personal communication and longer interactions. People don’t like their Facebook news feeds to be cluttered; chances are, if you are posting too often, people will unsubscribe from your updates which means that your message won’t be reaching them at all. Twitter is a different story; it serves as a constant news feed and chances are your Tweets get buried in the pile-up. The more you Tweet, the more likely your viewers are to receive and respond to your message. I’d say that the length of the message and level of interaction you desire by your targets should have an inverse effect on how often you post: the longer the post (Blogs, Facebook, etc.) the less often you should post on that platform.

What is the best way to build a fan base on Twitter or Facebook?

The best way to build a fan base is to be open, facilitate conversation, ask questions, respond to others and be proactive about your outreach. If the company can afford it, buy ads on whichever social network you are using. You can generally add filters to your advertisements to target specific demographics based on age, sex, interests and location. Sites like Twitter and Instagram use hash tags in order to aggregate posts about the same topic, this is a good way to reach people who are interested in the same things you are. Also, live Tweeting from events like concerts and conferences are a great way to start discussions.

Hash tags don’t work on Facebook. Don’t use them there, it’s just obnoxious.

What is the best way to control multiple social media accounts?

There are tools such as TweetDeck and HootSuite which allow you to schedule Tweets, analyze traffic and manage multiple accounts. There are also tools like BufferApp which is like a queue for your Tweets letting you put a bunch of Tweets in a line and schedule when they go out. (Note: I personally use BufferApp, but I know others who use TweetDeck or HootSuite and like those platforms a lot.)

A word to the wise: don’t put your personal account and a client account on the same management app (especially on your phone or tablet) – if you aren’t paying attention you can end up inadvertently posting something to the wrong account causing problems for everyone involved.

How should I control responses on my social media accounts?

It is always important that your company or the company you’re representing has an ironclad social media policy. Make sure this policy states the company’s stance on bullying (and what this means whether it is based on race, religion, sexual preference, age, etc.) and profanity. You can set filters on many social media sites so that comments and posts that contain specific words (think offensive four letter words) won’t show up on your account, even if just for a second. Make sure you cover all your bases, and then make sure that you have the policy published somewhere available to the public in case you hit any retaliation from users whose comments get deleted.

What should I post about on my/the company’s blog?

Make sure you are writing about things that your viewers will want to read. Don’t just regurgitate information already posted on other similar blogs. Keep your posts short and to the point, about 600 words long (unlike this one which is at 774 right now). Include videos of things around the office or of important events in your industry. Conduct interviews of people in different positions throughout the company; ask the same questions of everybody, you will get different answers and readers will be able to see the different aspects of your company. If you do recap posts of concerts or events make sure that they are timely and occur within 24 hours of said event.

As far as number of posts per week, you can decide to post once a day, twice a week or any frequency you like, just make sure you stick to it. People on social media like consistency, they like to know that on Tuesdays they are going to get a blog post from you, or on the third Friday of every month your company is going to give them a drink recipe to try over the weekend. Having a backlog or edcal of posts is always a good idea, that way you can schedule your posts and you are sure that they will go out even if you don’t necessarily have time to write that day.

Is it okay to auto-post between social media platforms?

Cross posting between social media platforms is generally frowned upon. Although it isn’t the worst social media faux pas one could commit, consumers generally feel that auto generation of content is impersonal and redundant. You should have (mostly) different content on all different platforms, and even if it’s similar information, your post should be phrased differently whether it is on Twitter vs. Facebook vs. Google+.

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What do you think of these social media management tips? Are there any you disagree with? Do you have any to add? Let me know in the comments!

A Change

I’ve decided to make a change to my blogging strategy.

If you are a normal reader and have followed me since I started this blog (only about 2 months ago), you know that I had all these grand blogging goals set up for myself coming into 2012. You also know that I haven’t been doing a very good job at accomplishing those goals. I’m trying to do everything at once, but I think I just put too much on my plate.

Sometimes I feel like this (stock image)

One of the main things I’m struggling with is the fact that I have two blogs running at the same time. I have one for my personal life (this one) and one for my professional thoughts (RachelHelen). I didn’t want to have a combination blog because I wanted to cater to everybody’s interests, speak to my demographic, all that good stuff.

That just didn’t work for me. I didn’t even get my Photo-A-Day post out last week! (It will come soon… hopefully tonight…)

I have tried scheduling certain days to write in one vs the other, I have tried duplicating posts, I have tried just about everything. One of the main reasons this doesn’t work is because I am no longer working from home – I have a real job, in a real office that I go to every morning at a specific time and come home at a specific time (generally exhausted from that day’s work and not wanting to look at the computer anymore). Because of this, I have decided that I will no longer have two blogs.

Instead, I will be keeping this blog and discontinuing the other one. This means, I’m sorry to say, that even if you are not interested in public relations/social media/the internet world, I will be blogging a bit about that here. I don’t want to lose any of my readers, but I also want to be able to update on a regular basis and updating TWO blogs instead of one just seems so daunting. Right now, instead of keeping up with one or two, I’m keeping up with none.

This is just not okay in my overly-dedicated, perfectionist and multitasking-driven mind.

I would absolutely love any input you can give me on my writing, what you would like to hear more about, and what you could do without.

This blog isn’t just for me, it is for you, and for all the other readers out there who haven’t yet discovered my awesomeness (kidding… kinda. But share with your friends! The more the merrier also works in the blogging world.)

Anyway, so those are my thoughts on this subject matter. I will be trying to combine the two blogs (AKA import my posts from my other blog to this blog…) and write more frequently.

I hope to see more of you as I continue to write here.

Have a wonderful Monday!!!

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