Rachel Discovers Happiness

my life and road to happiness

Archive for the tag “pr issue”

Tomorrow

A year ago tomorrow – June 11 – I graduated from college with my degree in journalism, concentration in public relations and minor in Spanish.

I wish I’d known then that, in exactly 366 days – gotta remember Leap Year! – I would be starting a real job at a real public relations agency with real coworkers and real clients and all that cool big-kid-real-life stuff I’ve been prepping for my entire life.

That’s right, you read me correctly, I got hired on a week ago at a PR agency called Horn. Starting tomorrow morning at 9:30 a.m. I will be at Horn’s San Francisco office for my first day as an Assistant Account Executive. I can’t wait to meet all my coworkers, find out about the clients I will be working with and get into the type of PR I’ve been longing for since starting my education in the industry.

I’m so excited!

This is one of the biggest steps of my entire life. It’s kind of the equivalent of moving away to college and starting out on my own – only with benefits and a 401(k) plan. Eek!

I found out that I got the position a week and a half ago, but I didn’t want to share my big news before signing the contract and all that good stuff.

Wish me luck!!

A little bit about Horn (from the company website):

HORN is a digital communications agency that combines PR, social media and interactive services to help companies build their brand and move their business forward. 

Named “2011 Technology Agency of the Year,” HORN works with Fortune 500 global brands and hot emerging growth companies in technology, media and consumer markets. Established in 1991, the agency is independent, with offices in San Francisco and New York, and is co-founder of the Oriella International Network.

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On Managing Social Media

The other day I had the opportunity to speak with a few other people about managing social media, both personally and professionally.

There was a lot of good information that came out of the conversation so I thought I would open up the conversation here to see what you all think. See below for some questions that I’ve had or heard from other people.

Image via FinancialSocialMedia.com

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What are the best social media sites for my clients?

Social media is not one size fits all. In order to figure out which platforms are best for your clients you first must understand what the company hopes to accomplish through those channels. What is the end goal? What would the company like to achieve? Whether the purpose is to open up communication between business and consumers, share relevant stories and information about the company or stay involved in industry conversations, there is a social media site to help your client do just that. Research the demographics and purpose of each social media site and utilize the ones that fit into the consumer demographic of your company.

How often should I be posting?

That really depends on which platform you are using. For example, I wouldn’t post more than two times a day on Facebook; this site is normally used for more personal communication and longer interactions. People don’t like their Facebook news feeds to be cluttered; chances are, if you are posting too often, people will unsubscribe from your updates which means that your message won’t be reaching them at all. Twitter is a different story; it serves as a constant news feed and chances are your Tweets get buried in the pile-up. The more you Tweet, the more likely your viewers are to receive and respond to your message. I’d say that the length of the message and level of interaction you desire by your targets should have an inverse effect on how often you post: the longer the post (Blogs, Facebook, etc.) the less often you should post on that platform.

What is the best way to build a fan base on Twitter or Facebook?

The best way to build a fan base is to be open, facilitate conversation, ask questions, respond to others and be proactive about your outreach. If the company can afford it, buy ads on whichever social network you are using. You can generally add filters to your advertisements to target specific demographics based on age, sex, interests and location. Sites like Twitter and Instagram use hash tags in order to aggregate posts about the same topic, this is a good way to reach people who are interested in the same things you are. Also, live Tweeting from events like concerts and conferences are a great way to start discussions.

Hash tags don’t work on Facebook. Don’t use them there, it’s just obnoxious.

What is the best way to control multiple social media accounts?

There are tools such as TweetDeck and HootSuite which allow you to schedule Tweets, analyze traffic and manage multiple accounts. There are also tools like BufferApp which is like a queue for your Tweets letting you put a bunch of Tweets in a line and schedule when they go out. (Note: I personally use BufferApp, but I know others who use TweetDeck or HootSuite and like those platforms a lot.)

A word to the wise: don’t put your personal account and a client account on the same management app (especially on your phone or tablet) – if you aren’t paying attention you can end up inadvertently posting something to the wrong account causing problems for everyone involved.

How should I control responses on my social media accounts?

It is always important that your company or the company you’re representing has an ironclad social media policy. Make sure this policy states the company’s stance on bullying (and what this means whether it is based on race, religion, sexual preference, age, etc.) and profanity. You can set filters on many social media sites so that comments and posts that contain specific words (think offensive four letter words) won’t show up on your account, even if just for a second. Make sure you cover all your bases, and then make sure that you have the policy published somewhere available to the public in case you hit any retaliation from users whose comments get deleted.

What should I post about on my/the company’s blog?

Make sure you are writing about things that your viewers will want to read. Don’t just regurgitate information already posted on other similar blogs. Keep your posts short and to the point, about 600 words long (unlike this one which is at 774 right now). Include videos of things around the office or of important events in your industry. Conduct interviews of people in different positions throughout the company; ask the same questions of everybody, you will get different answers and readers will be able to see the different aspects of your company. If you do recap posts of concerts or events make sure that they are timely and occur within 24 hours of said event.

As far as number of posts per week, you can decide to post once a day, twice a week or any frequency you like, just make sure you stick to it. People on social media like consistency, they like to know that on Tuesdays they are going to get a blog post from you, or on the third Friday of every month your company is going to give them a drink recipe to try over the weekend. Having a backlog or edcal of posts is always a good idea, that way you can schedule your posts and you are sure that they will go out even if you don’t necessarily have time to write that day.

Is it okay to auto-post between social media platforms?

Cross posting between social media platforms is generally frowned upon. Although it isn’t the worst social media faux pas one could commit, consumers generally feel that auto generation of content is impersonal and redundant. You should have (mostly) different content on all different platforms, and even if it’s similar information, your post should be phrased differently whether it is on Twitter vs. Facebook vs. Google+.

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What do you think of these social media management tips? Are there any you disagree with? Do you have any to add? Let me know in the comments!

Facebook buys Instagram for $1 billion… wait, what?!

The big talk around the office within the past ten minutes has been that Facebook has purchased Instagram for $1 billion.

What?!

Yes, that’s right, Mark Zuckerberg made the announcement this morning… by posting it to his Facebook Timeline.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

That in itself is big news – the fact that a $1 billion acquisition was made is news, AND that it was announced on Facebook? That is unreal.

Seriously, when Kris saw that John Swartz posted about it on his Twitter, we were all incredulous.

A $1 billion business deal? That’s crazy, no matter what the companies are!

This announcement comes on the heels of the April 3 announcement that Instagram was now available to Android users.

Now we are all wondering, what does this mean for Instagram? Why is this mobile app worth $1 billion? What plans does Facebook have for it moving forward?

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

And what does the way this news was broken mean for the future of tech company announcements… especially in the social media space?

Check out the post I wrote about SXSW for my company’s blog “Slice: Snackable PR” 🙂

Slice

By @rockegan

Every March for the past 20 years, movie buffs, music connoisseurs and tech nerds have taken over Austin, Texas. To some, the 20,000 extra people swarming the streets would be overwhelming. If you look past the lines, crowds and lack of sleep, however, you begin to realize that you are in a world where being called a “geek” or “nerd” is cool and everybody surrounding speaks the same language as you, and that language is Tech. What you experience for that week is nothing that you have ever experienced before or will ever experience again.

South By Southwest (SXSW) is focused on developing and expanding on innovative ideas for new products and services and because the main focus is technology, no two years are the same. With the rapidity at which the tech world advances, the things that were important this year may be considered archaic by next…

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Things I Like About My Job, part 1

I have officially been an intern at SHIFT Communications for a week and a half now and it has been pretty great! The first few days were spent being introduced to everybody in the office and figuring out which accounts everybody was in charge of… That along with trying to keep up with all the acronyms thrown around in emails and everyday speech wore me out.

Luckily, after diligently shadowing a few people on their accounts, I’ve been able to catch up a little bit and have even been handed some of my own responsibility. That’s pretty exciting, but I’m glad that I’ve had a bit of time to get used to the type of work I would be doing and the office environment.

It’s not that I haven’t had jobs with real responsibilities before (hello, I was a nanny for 4 years – if that’s not responsibility, I don’t know what is), but I’ve never really worked in an office like this before. By that I mostly mean that I’ve never had coworkers my own age – one of the things that I was really looking forward to when I entered the “real world.”

Having coworkers my own age isn’t the only thing that makes me happy about where I am right now. Here are some things that make me smile about my job:

  • I work in San Francisco (which is pretty awesome)
  • It’s nice to see so many people are around my age that have accomplished so much – it makes me believe that I can accomplish those things too!
  • Everybody is super nice
  • I get to say things like “I’ll be back soon, just gotta run out and grab something for a client”
  • I actually have clients (or at least am working with teams that have clients)
  • The office is laid back and professional all at the same time
  • Thus far I haven’t been bored (yeah, I know, I’ve only been here for a week and a half… but that’s a good start!)
  • We are all in cubes which means people just stand up over their cubes and talk to each other
  • Sometimes you can hear people talking on the phone… to somebody else in a different cube across the room – this makes me smile
  • I have coworkers my own age (I had to include it)
  • …and a majority of them are women which means I am able to pick up on their impeccable fashion sense
  • I get to spend time reading recent articles about things that I’m interested in – and it’s all part of the job!
  • Everybody is hilarious, which means that people will be in fits of laughter at random times throughout the entire day

There are more, but those are the things that come to my mind right now. Is there anything better than a job that you enjoy doing, makes you smile, and combines so many of your passions? I think not!

What do you like about your job?

Friday Links 2012: Week 5

This week was so crazy. I hardly had time to check email and read my morning websites. In fact, I don’t think I read my normal allotment of sites a single day this week, so I apologize for the lame links.

As I said in my other blog, I’m not quite ready to share everything with Cyber Land yet, but I promise it will happen within the next few days.

Anyway, here you go:

And a picture from today just because I thought this tea was pretty.

(**Squeals!!**)

I hope your week was productive and that your February started out wonderfully!

The Future of Social Media: Social Bookmarking

I’m not sure if I mentioned that a lot of big things have been happening in my life over the past few weeks. I can’t explain them here just yet because I don’t want to jinx anything, but I will write about them soon enough (cross your fingers that things work out). Because of these things, I have been all over the Bay Area within the past week which hasn’t left too much time for blogging. I’m sorry I’ve been MIA.

Although I have been busy, I have had the opportunity to speak to a lot of different people about social media and how it is used by businesses to increase their visibility in the public eye. Yesterday I had a particularly interesting conversation with somebody about what the future of social media is. It got me thinking…

When she first asked me what I though the “next big thing” was going to be in social media, I thought for half a second and then replied with “social bookmarking sites.” We talked about it for a few minutes and then moved on. But even after our conversation was over and I was on my way home, that question stuck with me. What IS the future of social media? What will be the next site everybody’s talking about? We’ve already had Facebook which connects us with our friends, Twitter which allows us to follow celebrities and industry news, and crossovers between the two. New social media sites are being developed every day; I even had to create a separate email account so that I could send all my social media update emails there instead of getting them in my regular inbox. The most recent social media site that everybody is talking about, however, is Pinterest.

I won’t get into long drawn out detail about what Pinterest is – if you don’t already know, you should go take a look at the site. Beware, it’s addicting. Basically, though, it’s a social bookmarking site. You find something online that you like (with Pinterest it’s pictures), click the handy dandy “Pin It” button that you install on your browser’s toolbar, and then everybody who follows you can see what you’ve pinned. Simple enough, right?

Anyway, there are more and more sites like Pinterest that are coming out. SnipIt is one of my other favorites. I use SnipIt for news (three of my boars are SnipIt “favorites” and are featured on the main pages covering their topics) and articles whereas I use Pinterest for all things pretty and creative. People like to be in charge of the kind of information they read about/look at on the internet and sites such as Pinterest, SnipIt, ChimeIn, Digg, Reddit and StumbleUpon allow users to post links that they find amusing and share them with their followers. These platforms also give users the ability to choose their interests and find articles/information/pictures/blog posts on topics that they select, rather than topics chosen at random or “trending” topics (AKA topics that are most popular/talked about at that time).

Within the past 12 hours I have read a few articles about what the future of social media is. According to the YouTube CEO, the future of content is niche channels.

An article published today on Mashable states:

The way consumers access and consume media is changing rapidly, YouTube head Salar Kamangar believes, and YouTube is evolving to accommodate it.

“We’re entering the third wave of media,” Kamangar said […] “The first wave was the broadcast networks. The second wave was cable networks. Now it’s about giving people exactly what they want to watch today,”

People have specific interests in a variety of topics — say, yoga and stand-up surfing — but it’s difficult to find a continuous stream of video content catered to those interests, Kamangar contends.

What do you think? Do you agree with this assessment of changes in social media and news sites? How do you follow your interests online? What are your favorite social bookmarking sites?

Friday Links 2012: Week 4

Hello Readers,

So sorry I didn’t post my Friday Links yesterday. This week has been pretty crazy. I haven’t really had time to relax, take a breath, or even think. I don’t want to tell you about it because I don’t want to jinx anything, but I’m crossing my fingers that some things come through for me.

Anyway, here are my favorite Tweets of this past week. Hope you enjoy them. You can see photos and different links on my other blog here 🙂

What stuck out about this week for you? Did anything exciting happen? Any big news?

Why Social Media? Because I Said So.

If you are reading this blog it probably means that you are relatively well versed in the world of social media. You may have a Facebook account that you use to keep in touch with friends, a Twitter account that you use to follow your favorite celebrities, and a LinkedIn account for connecting to colleagues. Even if it does not play a key role in your profession, you still use it for personal reasons.

my Mac wireless keyboard

Because of your use of social media, you have most likely heard people complain each time Facebook or Twitter changes the appearance of the site. You have heard comments about how stupid, pointless, and time-consuming social media is. You’ve probably even thought of those things yourself once or twice. Well, unfortunately for everybody who complains about social media (but fortunately for me, somebody who makes a living partially from knowing the ins and outs of social media), it isn’t going anywhere.

The two jobs that I have now are both centered around social media. For one of them I am a Media Specialist and helped develop the entire social media campaign for the brand. For the other, Sustainable Danville Area*, I was hired, with grant money designated specifically for social media development for local businesses, in order to help develop the social media platform for SDA, and its participating businesses. More accurately, actually, the grant was for the Danville Area Sustainable Business program, but that’s neither here nor there.

The reason I am telling you all this is because, up until last night, I never realized how difficult it is to describe the importance, rather, the imperativeness of social media.

Last night, as I stood in front of 20 sustainable local business owners and explained how I was going to help them increase their use and effectiveness of social media, I was greeted by two types of looks:

  1. Half of them looked at me as though they had never heard terms “Facebook,” “Twitter,” and “Hashtag” in their lives
  2. The other half looked at me with recognition of the terms, but no idea how to put a “hashtag” into effect

Oy vey. I had my work cut out for me.

Without assistance from an overhead projector to show what I was talking about so everybody could see, my words just seemed empty. They had no idea what a Twitter handle was. They didn’t understand that every time you put “#” and then a word, it turns into a link to a page that shows you everybody else who is talking about that same topic. They didn’t get why that was even important.

I know it’s kinda ridiculous for me to get frustrated with them, after all, the fact that not everybody knows the ins and outs of social media is what keeps me in business, but it was very hard for me to fight the urge to take the parent-child question stance and answer every “Why does it do that?” and “Why is that important?” and “How will that help me with my brand?” question with “Because it just does.” “Because it just is.” and “Because it just will.” It was exhausting to explain everything so many times without having a computer in front of me. Try explaining the internet to your aunt or uncle who still sends you Pokemon cards for your birthday, still hasn’t switched over to MP3s from cassette tapes, and still uses a typewriter instead of a computer. It’s extremely difficult.

my dad's old typewriter

I’m kind of kidding about that. But in all honesty, I will never try to explain anything having to do with the internet unless myself or the person I am talking to or both of us are in front of a computer.

Don’t get me wrong, I actually enjoy teaching people what I know about social media. It means that my skills are relevant and despite the widespread knowledge about how to use the internet (especially with people my own age), not everybody knows how to use it.

After the presentations were over I had the opportunity to speak to a few local business owners one-on-one. This gave me an opportunity to use my laptop and show them my personal twitter account. Once I showed them what I meant by hashtags, followers, and user names, they perked up a bit. Once I told them that there are applications they can use to schedule posts so they didn’t have to be online all day every day, they were ecstatic. They got so excited that they all wanted to schedule one-on-one social media tutoring sessions with me. It was so nice to see their enthusiasm once they could see what I was talking about.

Although I am so happy to help them with their small businesses, I’m not going to lie and say that it wasn’t a relief to wake up this morning and connect to the social media world full of people who actually understand the platforms they are using (that means you!). I’m thrilled that so many local businesses want to receive help with their social media, but I didn’t realize how difficult it was going to be to explain the purpose and importance of social media in layman’s terms.

Okay, now that I’ve vented a bit I am feeling a little bit better about my presentation last night (I got emails from a few of the businesses who were in attendance – yay!)

Have you ever tried to explain the uses of social media to somebody who didn’t quite understand the purpose? How did you handle it? What have you found to be the best tactics for explaining platforms such as Twitter, Facebook, and even Pinterest?

*Don’t judge our website. I haven’t had time yet, but I am planning on taking a good hard look at the functionality of the website and make changes so that it is more organized.

Friday Links 2012: Week 3

If you spent any amount of time online this week, you noticed that the Stop Online Piracy Act (or SOPA as we all begrudgingly know it) pretty much took over all aspects of the Interweb. Just about every website, blog, and Twitter feed was inundated with information about SOPA, and mine wasn’t any different. Although I did spare you all from seeing yet another blog post talking about what SOPA is and the implications the bill would have on our freedom of speech if passed, that doesn’t mean that I didn’t Tweet about it as obnoxiously as the next person. For this, I apologize.

Originally, most of this week’s links were going to be about SOPA and understanding what, exactly, the bill says. Even though I took a couple law classes in my undergrad career, the legal jargon of bills is still confusing. If you are anything like me and can’t comprehend what the bill is saying but still want to know what the heck is going on, some of my links might help you.

Ironically, my first link will explain to you why the rest of my SOPA links aren’t all that important anymore, and therefore, aren’t posted here. Hooray! (Plus, I wan’ted to keep you from going insane.)

Have a fantastic weekend.

Want more of me because you are just so intrigued by my thrilling life? Don’t worry, you can always see my favorite personal Tweets and photos of the day at Rachel Discovers Happiness.

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