Rachel Discovers Happiness

my life and road to happiness

Archive for the month “May, 2012”

Today for Sagittarii

Today’s Horoscope

Sagittarius

November 22 – December 21

This is a day when fate and fortune will intersect for you, Sagittarius. Does that mean that a favorite wish of yours wil be fulfilled? Maybe. That depends on how prepared you are when the stars align to present you with an amazing opportunity. Success isn’t just about being in the right place at the right time, although that’s quite important – and it’s what can happen for you today. But it also requires preparedness, motivation, belief in yourself and the willingness to grab for any chance you get and to run with it.

Even though I don’t put too much stock in what my horoscope says, I always read it at the end of the day so that I don’t let it affect my expectations for the day. If it’s wrong I just laugh it off and move on. If it’s right I revel in the fact that it was so accurate. And wow, my horoscope for today was spot on!

Do you ever read your horoscope? What are your thoughts on star gazers? 😉

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A Letter To My Blog Friend

Dear Social Media Friend (you know who you are),

I just thought I would tell you that I’m having mixed feelings about you getting married this weekend. I mean, I’m totally excited for you and E and that you get to spend the rest of your lives together and that I know you will be so happy, I truly am thrilled for you and all that, BUT…

I’m also going to miss the wedding blogging and all of the updates I get to read about week by week. It has been so much fun to watch the plans develop over all these months.

I know it’s kinda selfish, and I suppose it’s not so much that I am going to miss your wedding blogging (although I will miss it), but it’s more that I hope you continue to pin/post about all the beautiful crafts/decorations you talk about now. I realize that you still have the Bengali wedding in a month or so which means that I get to hear about that wedding until then, but what will I do once it’s all over?! I’m definitely going to miss it.

Now that I think about it, though, just because you’re married doesn’t mean you will stop blogging…

So I guess what I’m saying, in a rather convoluted way, is CONGRATULATIONS and I can’t wait to hear about the wedding(s) and read your future posts about married life and all the adventures you two will go on together.

Love and wishes of eternal happiness to you and E 🙂

All the best, Rachel

P.S. I’m thrilled that Weddingbee selected you as a blogger – it means that the wedding mania gets to be even just a bit bigger and that I get to read about it just a bit more for at least a little while 🙂 congrats! (For the rest of you, look for Miss Genie, that’s her pen name!)

Sailing Haiku

The Trip

Monday sailing trip.

Under the Bay Bridge two times.

Good times had by all.

The Boat

Make sure you steer straight.

Look out! We are going to tack.

Smooth sailing from here.

The Experience

Sail beyond ball park;

Great views of San Francisco;

Ignore cold weather.

The Others

Found: pirates on ship.

Big red sails keep them moving.

What’s their business here?

The first two days

Tuesday was the last day of my internship at SHIFT Communications. It’s kind of surreal that those three months are already over!

I have spent the past two days relaxing and trying to figure out what happens next. Here is what I have decided the following weeks will hold:

  • Updating my resume
  • Applying for jobs – public relations or event planning 🙂
  • Writing more
  • Taking more pictures around San Francisco

I realized that I haven’t written very much over the past few years even though writing used to be something that I not only enjoyed, but was also pretty good at at one point.

Since I haven’t posted photos recently, here are some that I’ve taken over the past few months.

iPhone macro

San Francisco street art

My favorite building in San Francisco!! And the Transamerica Building

view from the park as I relaxed in the beautiful SF weather

Lafayette Park, SF

At&T Park

Dolores Park

call me old fashioned, but I firmly believe that honey should be the only thing sold in a bear.

Hopefully I’ll be posting more photos too – they seem to be what people respond to most on this blog ❤

On Managing Social Media

The other day I had the opportunity to speak with a few other people about managing social media, both personally and professionally.

There was a lot of good information that came out of the conversation so I thought I would open up the conversation here to see what you all think. See below for some questions that I’ve had or heard from other people.

Image via FinancialSocialMedia.com

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What are the best social media sites for my clients?

Social media is not one size fits all. In order to figure out which platforms are best for your clients you first must understand what the company hopes to accomplish through those channels. What is the end goal? What would the company like to achieve? Whether the purpose is to open up communication between business and consumers, share relevant stories and information about the company or stay involved in industry conversations, there is a social media site to help your client do just that. Research the demographics and purpose of each social media site and utilize the ones that fit into the consumer demographic of your company.

How often should I be posting?

That really depends on which platform you are using. For example, I wouldn’t post more than two times a day on Facebook; this site is normally used for more personal communication and longer interactions. People don’t like their Facebook news feeds to be cluttered; chances are, if you are posting too often, people will unsubscribe from your updates which means that your message won’t be reaching them at all. Twitter is a different story; it serves as a constant news feed and chances are your Tweets get buried in the pile-up. The more you Tweet, the more likely your viewers are to receive and respond to your message. I’d say that the length of the message and level of interaction you desire by your targets should have an inverse effect on how often you post: the longer the post (Blogs, Facebook, etc.) the less often you should post on that platform.

What is the best way to build a fan base on Twitter or Facebook?

The best way to build a fan base is to be open, facilitate conversation, ask questions, respond to others and be proactive about your outreach. If the company can afford it, buy ads on whichever social network you are using. You can generally add filters to your advertisements to target specific demographics based on age, sex, interests and location. Sites like Twitter and Instagram use hash tags in order to aggregate posts about the same topic, this is a good way to reach people who are interested in the same things you are. Also, live Tweeting from events like concerts and conferences are a great way to start discussions.

Hash tags don’t work on Facebook. Don’t use them there, it’s just obnoxious.

What is the best way to control multiple social media accounts?

There are tools such as TweetDeck and HootSuite which allow you to schedule Tweets, analyze traffic and manage multiple accounts. There are also tools like BufferApp which is like a queue for your Tweets letting you put a bunch of Tweets in a line and schedule when they go out. (Note: I personally use BufferApp, but I know others who use TweetDeck or HootSuite and like those platforms a lot.)

A word to the wise: don’t put your personal account and a client account on the same management app (especially on your phone or tablet) – if you aren’t paying attention you can end up inadvertently posting something to the wrong account causing problems for everyone involved.

How should I control responses on my social media accounts?

It is always important that your company or the company you’re representing has an ironclad social media policy. Make sure this policy states the company’s stance on bullying (and what this means whether it is based on race, religion, sexual preference, age, etc.) and profanity. You can set filters on many social media sites so that comments and posts that contain specific words (think offensive four letter words) won’t show up on your account, even if just for a second. Make sure you cover all your bases, and then make sure that you have the policy published somewhere available to the public in case you hit any retaliation from users whose comments get deleted.

What should I post about on my/the company’s blog?

Make sure you are writing about things that your viewers will want to read. Don’t just regurgitate information already posted on other similar blogs. Keep your posts short and to the point, about 600 words long (unlike this one which is at 774 right now). Include videos of things around the office or of important events in your industry. Conduct interviews of people in different positions throughout the company; ask the same questions of everybody, you will get different answers and readers will be able to see the different aspects of your company. If you do recap posts of concerts or events make sure that they are timely and occur within 24 hours of said event.

As far as number of posts per week, you can decide to post once a day, twice a week or any frequency you like, just make sure you stick to it. People on social media like consistency, they like to know that on Tuesdays they are going to get a blog post from you, or on the third Friday of every month your company is going to give them a drink recipe to try over the weekend. Having a backlog or edcal of posts is always a good idea, that way you can schedule your posts and you are sure that they will go out even if you don’t necessarily have time to write that day.

Is it okay to auto-post between social media platforms?

Cross posting between social media platforms is generally frowned upon. Although it isn’t the worst social media faux pas one could commit, consumers generally feel that auto generation of content is impersonal and redundant. You should have (mostly) different content on all different platforms, and even if it’s similar information, your post should be phrased differently whether it is on Twitter vs. Facebook vs. Google+.

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What do you think of these social media management tips? Are there any you disagree with? Do you have any to add? Let me know in the comments!

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